This was an interesting way to have a snack food relate to the young party culture, but I do have to say “Microrave” is a cute play on words. Popcorn and dance clubs don’t typically go hand in hand, but kernels waiting in line to join the popping party is pretty clever.
I’m not really sure where Pop Secret was going with this ad, to be honest. Their target market was apparently millennials (so being within that generation I should have understood this, right?) but that’s about all I understood. The gist of the 60-second commercial is that popcorn kernels like to party. They wait in line to get into the microwave/nightclub and then get all sweaty/buttery popping it up to weird electronic dance music. The ad itself is a bit strange, but the fact that they’re obviously trying to get the attention of young people is even stranger, because I think it definitely fell flat.
Hope you all got to check out or experience Mashable’s Social Media Day, somewhere around the world!
July 29, 2014 was Social Media Day in Miami and it was a jam packed day! Sessions started at 11am through to 5pm, with great weather and a great turnout. Mashable even listed it as one of the top 5 #SMDay events to attend! Follow along with the day’s events with the hashtag #SMDayMIA.
Kudos to Nokia Lumia and Microsoft for capturing these living moments.
To “capture New York City moments…in a new and interesting way,” 50 Nokia Lumia phones were rigged into an arc-shaped camera array to allow the capture of over still 30,000 images. Those images were then sequenced with the accompanying sounds into a dizzying video reveal of each frozen moment. It’s a totally new, unique attempt at street photography.
Check out the Living Moment video and behind the scenes below!
“Security is mostly superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing.” — Helen Keller
As we grow older, the world of horsing around and letting our imaginations run wild slowly fades to sepia tone. We may feel nostalgic for those carefree days, but the demands of the adult world make play a tiny footnote to our schedules. In School of Life 101, we learn that a serious mind…
Something I enjoy doing is going through old stuff at a thrift store and discovering something I would’ve never thought to have bought anywhere else. I found Jerry Seinfeld book called
. Of course I already heard all his jokes from the 90’s from his show but I knew it would be a fun read.
It was when I read this passage did the light bulb click for me on how to find the moment for filming and photography.
“The movies will always be one of my top all-time out activities. But to be honest, the peak moment for me is always being on the way to the movies. I love being on the way to the movies. We’re in the car, trying to get there in time. Maybe you’ll have good seats. Maybe it’ll be a good movie. Maybe everything will be good. You don’t know, and when…
The popular 80s hit movie turned 30 this year, but you could never tell. I mean, other than the obvious 80s attire, music, and sassy teenage attitudes, but the principles remain the same. It’s a classic coming of ages story battling stereotypes and development, with awesome twists and turns, in full 80s flair.
Check out these little known facts at Nerve.com
“We speak of three kinds of laziness. The first is simply to spend all your time eating and sleeping. The second is to tell yourself, “Someone like me will never manage to perfect themselves.” In the Buddhist context, such laziness makes you feel that it’s pointless even trying, you’ll never attain any spiritual realization. Discouragement makes you prefer not even to begin making any effort. And the third kind… is to waste your life on tasks of secondary importance, without ever getting down to what’s most essential. You spend all your time trying to resolve minor problems, one after another in an endless sequence, like ripples on the surface of a lake. You tell yourself that once you’ve finished this or that project you’ll start giving some meaning to your life.”—
Matthieu Ricard, in his book of conversations with his philosopher father, “The Monk and the Philosopher”